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Case Code: BSTR546
Case Length: 20 Pages 
Period: 2002-2017   
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization : China UnionPay
Industry : Payment Card Industry
Countries : China
Themes: Strategic Management/ International Management/StrInternational Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

China UnionPay: The World's Largest Payment Card Company

 
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BACKGROUND NOTE

 

The use of payment cards was not widespread in China until around 2000. According to industry observers, the credit system was not very popular in China as the Chinese mentality and their traditions were such that debt was not considered good. Between 1985 and 2002, the credit cards issued in China were all international cards such as Visa and Mastercard. In the early 1990s, the central government decided to set up a national bank card network system with the aim of linking all the banks together electronically.

 
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